Content Creation: and Brand Enhancement
  • Craft bespoke content for local social media channels, optimizing visuals and copy to captivate the target audience.

  • Elevate brand presence on Instagram and TikTok through engaging storytelling and visually stunning imagery.

  • Utilize proficiency in tools like Canva, Adobe, and other modern platforms to include AI driven to ensure high-quality content that resonates with the local, regional or international communities.

Team Communication and Stakeholder Alignment
  • Maintain transparent communication with the local team, providing regular updates on marketing activities and initiatives.

  • Coordinate with relevant stakeholders to ensure alignment between local marketing efforts and global brand strategies.

  • Facilitate bi-weekly catch-up meetings with the Head of Marketing to provide updates, discuss strategies, and address any concerns or challenges.

Collaborative Campaign Development and Strategy Customization
  • Brainstorm and implement innovative social media campaigns tailored to the local market, leveraging insights and trends to maximize impact.

  • Collaborate closely with the Head of Marketing and Social Media Manager to customize strategies that align with brand identity and objectives.

  • Incorporate knowledge of current social media platforms and trends to create campaigns that resonate with the target demographic.

Visual Storytelling Production
  • Coordinate on-site photoshoots and video shoots to produce visually compelling content that showcases the unique essence of the brand.

  • Harness skills in photography and videography to capture authenticity and energy, creating content that resonates with the target audience.

  • Ensure consistency in visual branding across all social media channels, maintaining a cohesive and memorable brand identity.

Event Activation and Partnership Development for Community Engagement
  • Oversee on-site marketing events to engage the local community and enhance brand visibility within the area.

  • Develop partnerships with local businesses to expand presence and reach within the community, fostering mutually beneficial relationships.

  • Leverage strong multitasking abilities to ensure smooth execution of all local marketing activations, aligning with the global marketing calendar for maximum impact.

Community Engagement and Relationship Building
  • Manage social media community interactions, promptly responding to messages, comments, and inquiries to foster meaningful connections.

  • Cultivate a vibrant online community, engaging followers and encouraging user-generated content to enhance brand loyalty.

  • Utilize strong verbal and written communication skills to maintain open dialogue with the local team and stakeholders.

Seamless Execution and Strategy Alignment
  • Ensure seamless execution of all local marketing initiatives, from campaign launch to post-event analysis, to optimize results and ROI.

  • Align local marketing strategies with the global marketing calendar, ensuring consistency and coherence across all brand communications.

  • Adapt quickly to changes and challenges in the fast-paced social media landscape, utilizing strategic thinking and adaptability to drive success.

  1. Website: A central online platform where customers can learn about the business, its products or services, and make purchases or inquiries.

  2. Social Media Platforms: Presence on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc., to engage with customers, share content, and build brand awareness.

  3. Email Marketing: Use of email newsletters or promotional emails to communicate with customers, share updates, promotions, and drive engagement.

  4. Customer/Guest Relationship Management (CRM/GRM) System: A CRM /GRM system to manage interactions with current and potential customers, track leads, manage customer data, and facilitate customer support.

  5. E-commerce Platform: If applicable, selling products or services through e-commerce platforms such as Shopify, WooCommerce, Magento, etc.

  6. Online Advertising: Utilizing online advertising channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to reach potential customers and drive traffic to the website or landing pages.

  7. Content Marketing: Creating and distributing valuable, relevant content such as blog posts, videos, podcasts, etc., to attract and engage the target audience.

  8. Search Engine Optimization (SEO): Optimizing website content to improve its visibility in search engine results and attract organic traffic.

  9. Online Reviews and Reputation Management: Managing online reviews on platforms like Google My Business, Yelp, TripAdvisor, etc., to maintain a positive reputation and address customer feedback.

  10. Online Communities/Forums: Participating in or creating online communities or forums relevant to the business niche to engage with customers, answer questions, and build relationships.

  11. Online Directories and Listings: Ensuring the business is listed accurately on online directories and listings such as Google My Business, Yelp, Yellow Pages, etc., to improve visibility and accessibility.

  12. Online Events: Hosting webinars, workshops, or online events to educate customers, demonstrate products or services, and foster connections.

  13. Mobile Apps: Developing a mobile application if it aligns with the business model, providing customers with a convenient way to access products or services.

  14. Live Chat Support/Reservations: Offering live chat support on the website or through messaging platforms to assist customers in real-time and address their queries or concerns promptly.

  15. Online Customer/Guest Feedback Surveys: Collecting feedback from customers through online surveys to understand their needs, preferences, and satisfaction levels.

  16. Affiliate Marketing: Partnering with affiliates or influencers to promote products or services online and reach new audiences.

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