Online

  1. Website: A central online platform where customers can learn about the business, its products or services, and make purchases or inquiries.

  2. Social Media Platforms: Presence on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc., to engage with customers, share content, and build brand awareness.

  3. Email Marketing: Use of email newsletters or promotional emails to communicate with customers, share updates, promotions, and drive engagement.

  4. Customer/Guest Relationship Management (CRM/GRM) System: A CRM /GRM system to manage interactions with current and potential customers, track leads, manage customer data, and facilitate customer support.

  5. E-commerce Platform: If applicable, selling products or services through e-commerce platforms such as Shopify, WooCommerce, Magento, etc.

  6. Online Advertising: Utilizing online advertising channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to reach potential customers and drive traffic to the website or landing pages.

  7. Content Marketing: Creating and distributing valuable, relevant content such as blog posts, videos, podcasts, etc., to attract and engage the target audience.

  8. Search Engine Optimization (SEO): Optimizing website content to improve its visibility in search engine results and attract organic traffic.

  9. Online Reviews and Reputation Management: Managing online reviews on platforms like Google My Business, Yelp, TripAdvisor, etc., to maintain a positive reputation and address customer feedback.

  10. Online Communities/Forums: Participating in or creating online communities or forums relevant to the business niche to engage with customers, answer questions, and build relationships.

  11. Online Directories and Listings: Ensuring the business is listed accurately on online directories and listings such as Google My Business, Yelp, Yellow Pages, etc., to improve visibility and accessibility.

  12. Online Events: Hosting webinars, workshops, or online events to educate customers, demonstrate products or services, and foster connections.

  13. Mobile Apps: Developing a mobile application if it aligns with the business model, providing customers with a convenient way to access products or services.

  14. Live Chat Support/Reservations: Offering live chat support on the website or through messaging platforms to assist customers in real-time and address their queries or concerns promptly.

  15. Online Customer/Guest Feedback Surveys: Collecting feedback from customers through online surveys to understand their needs, preferences, and satisfaction levels.

  16. Affiliate Marketing: Partnering with affiliates or influencers to promote products or services online and reach new audiences.

marketing 101