event sales and production

Music Venues: Concert halls, theaters, clubs.
  • The Fillmore - client Bill Graham, catered VIP room reopening

  • Bill Graham Civic Auditorium - client Another Planet, operated security team for 8500 guests

  • Temple Nightclub - client Owner, managed daily operations

  • Rusted Mule - client Owner, advised on operations

Theaters: Broadway theaters, movie theaters, independent theaters.
  • Speakeasy Theater Production - client Producers, tasked with business restructuring to reduce costs and increase efficiency.

Museums and Galleries: Art galleries, history museums, science museums.
  • MOMASF - client private - was contracted by Dan McCall catering to manage service team.

  • California Academy of Sciences - client private - was contracted by Dan McCall catering to manage service team.

Theme Parks: Amusement parks, water parks, family entertainment centers.
  • Candlestick Park- client was the Giants Baseball team. I catered the home games for the Giants and away teams.

Experienced: General Manager | Director of Operations
  • Overseeing multi-unit operations and events on a single property or within a regional area FOH and BOH operations.

  • Revenues from > $12M

  • 300 - 3000 covers or guest serviced

  • Led teams of 30 - 300

  • Products and services: Artisan and craft food, beverage, entertainment , events produced with entertainment.

  • Service styles from high-touch black tie to blue jeans and polo shirts

  • Day-to-day management of operations, coordination of kitchen construction, oversight of entertainment and event sales, contract negotiations, and HR compliance.

  • Successfully maintain budget to protect profit margins built into BEO

  • Sell through event timeline to increase profit and enhance guest experience.

  • These roles and project were either under contract or full time employment.

Crafting Unforgettable Experiences

In the ever-evolving landscape of event management, creating a memorable and impactful experience remains the cornerstone of success. Whether physical or virtual, the principles of effective event management hinge on meticulous planning, attendee safety, high engagement, and delivering an experience that resonates long after the event concludes.

"Best Place to Be Event"

Innovative and Relevant Content:

Content that is cutting-edge and pertinent to current industry trends.

Exceptional Entertainment:

Knowledgeable and charismatic speakers who can connect with the audience.

Unique Experiences:

Creating moments that attendees can’t find elsewhere.

The essence of successful event management lies in creating an environment that is safe, engaging, and memorable. It's about crafting experiences that resonate with attendees on a personal level, leaving them with valuable takeaways and a positive impression of your brand. By focusing on these aspects, you can transform any event into an enriching and unforgettable experience.

Reflecting on the best event I've attended, the key elements were:

Seamless Organization:

Flawless execution made it apparent that every detail was thoughtfully planned.

Engaging Content:

The sessions were not only informative but also interactive and engaging.

Networking Opportunities:

Facilitated connections with like-minded professionals.

Crafting a Successful Experience

Understanding Your Audience:

Knowing your audience is pivotal. Tailor content, speakers, and activities to their interests and industry trends.

Interactive Elements:

Incorporate Q&A sessions, workshops, and interactive polls to foster engagement.

The Takeaway

Brand and Experience:

An event is a reflection of your brand. Ensure every aspect, from design to content, aligns with your brand identity. Post-event, engage with attendees through surveys and social media to reinforce the brand experience.

Personal Reflection:

Best Event Attended

High Attendance:

Engagement is Key

Effective Marketing:

Utilize social media, email campaigns, and partnerships to create a buzz. Tailoring marketing to your target audience is crucial.

Incentivizing Attendance:

Offer early bird specials, exclusive content, or networking opportunities to boost registrations.

Virtual Events

Virtual events, while free from physical risks, face cyber threats. Key safety measures include:

Data Protection:

Safeguarding attendee data from breaches.

Platform Security:

Choosing a secure platform with robust privacy controls.


The Foundation of Trust

Physical Events

Safety in physical events is non-negotiable. A comprehensive safety plan includes:

Venue Assessment:

Ensuring the venue meets all safety standards.

Crowd Management:

Efficient strategies to manage flow and prevent overcrowding.

Emergency Preparedness:

Ready response to any unforeseen situation, from medical emergencies to natural disasters.